GrabAds - A dedicated Ad Business Unit

It is a Singapore based logistics company that has spread its wings in Singapore and and other Southeast Asian countries such as Malaysia, Cambodia, Myanmar, Indonesia, Philippines, Thailand, Vietnam. Grab is well-known and favourite among people of Southeast Asia, offers ride-hailing, ridesharing and other logistics services. Grab competitor Uber and its best Uber Clone provides ride sharing and other logistics services.

GrabAds:

Grab uses a dedicated business tool to engage with millions of southeast asian consumers with GrabAds. GrabAds are company’s advertising business unit to provide brands with online to offline integration platform, that is with their extensive on-ground fleets and rich digital presence, they integrate riders marketing communications across touch point to work seamlessly and effectively.

GrabAds will give additional revenue streams for driver-partners and delivery partners who have full flexibility in choosing their prefered advertising option to best complement driving income.

According to the firm, driver-partners and delivery-partners across the region who participated in past ad campaigns earned an additional 10% through GrabAds. The unit’s offerings including in-car advertising or in-app customer engagement are modular and customisable for each market. Get Uber Clonefor more details.

GrabAds Solutions:

GrabAds offers list of solutions that are modular and customisable to each market.

• Mobile billboards: To get a mass awareness that to in offline is by brand and message on the Grab’s fleet such as cars, buses and bikes which is on the move. Among other Grab bike shows highest brand recall among all out-of-home advertisements.
• In-car engagement: This element deals with in-car branding and digital display too in-car sampling and in-car retails, where brands can turn car interior to canvas in a creative manner, where in digital displays it provides an interactive brand experience with digital displays. The driver partners in Singapore who offer in-car retail services receive additional commission for every in-car purchase and free sample redemption.
• In-app opportunities : Grab engages their customers with customizable in-app widgets like quizzes, games survey and much more. The brand moves a step ahead to delight customers with promo codes for Grab rides with the surprise message.

Nasheet Islam, head of GrabAds said that “ As our online and offline world become one, brands are now more focused than ever in designing and delivering seamless integrated experience for their customers across multiple channels. GrabAds helps brands tap into our extensive vehicle fleet and increasing digital footprint to reach a wider audience base in Southeast Asia. ” he also says that they invite brand and media partners to work with them on personalizing ads, content and experience that are interesting, engaging and enriching for customers. Try Uber clone script.